Author Archives: Michael Hoevel

International Food Policy Research Institute (IFPRI)

The Challenge: Translating and disseminating world-class policy research is vital if it is to be understood and actionable by more general audiences.  IFPRI’s aim is to sustainably reduce poverty and end hunger and malnutrition in developing countries.

Our Approach: Marchmont has worked with IFPRI on a variety of assignments including running the press office at their 2014 global “resilience” conference in Ethiopia and helping them launch their report “Food Security in a World of Natural Resource Scarcityby creating an animated video and infographic alongside media outreach.  We have also run various workshops for them including a “Communications 101” workshop and most recently a “Writing for the web” workshop for their in-house communications team in Washington DC.

Outcomes: In addition to consistently positive feedback from workshop participants, we also secured a number of top-tier media placements including the Wall Street Journal,  The Telegraph, the Financial TimesSciDev.Net,  and Reuters AlertNet.

Future Earth

The Challenge: As the world faces more complex and interconnected challenges, the global research agenda must become ‘fit for purpose’ to respond quickly and comprehensively.

Our Approach: Marchmont helped Future Earth to launch a series of its research reports including its “Global Carbon Budget” report and its “Strategic Research Agenda”, which outlines the need for a step-change in global research for sustainable development. We helped shape the reports’ scientific language and concepts into more media-facing messages and developed a rang of visuals to support online promotion.  When pitching the media, we connected these agenda items to existing news events, such as the Ebola crisis and the UN climate talks.

Outcomes: The report received coverage from a range of top-tier media including the Guardian, BBC, Reuters, Huffington Post, Business Fights Poverty and Devex.

Fossil fuels untappedThe four largest CO2 emitters

Global Pulse Confederation

The Challenge: Pulses (dried peas and beans, lentils or chickpeas) play an important role in many people’s diets and are very much a “future food” – high in protein and fibre, low in fat, affordable to purchase and nitrogen-fixing nitrogen for the soil. Building awareness and encouraging greater consumption of this “super food” can have tremendous impact for food security, nutrition and the environment.

Our Approach: With the United Nations designating 2016 the International Year of Pulses (IYP), Marchmont worked with the Global Pulse Confederation to create a global event kit to guide their national committees in hosting events. We also worked to promote their #LovePulses product showcase competition winners.

Outcomes: We created a series of ‘how to’ guides, event checklists and creative ideas, as well as designing templates for scientific conferences, policy events and consumer awareness activities.  These have been distributed globally and will be used to maintain continuity across all IYP happenings throughout the year. We also designed a series of social media materials to promote the winners of their #LovePulses competition.

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CGIAR Research Program on Climate Change, Agriculture and Food Security (CCAFS)

The Challenge: Weather-based index insurance schemes have been piloted across the world, to gauge whether protecting poor farmers against climate risk is possible. No consensus on the factors of success had yet been drawn so the CGIAR Research Program on Climate Change, Agriculture and Food Security (CCAFS) wanted to explore this issue through a short report, which was launched at a high-level event in London.

Our Approach: We helped CCAFS to launch the report as well as producing an cartoon-style infographic that explained the basics of weather-based index insurance and key findings of the report. This was launched on social media during the London event, supported by proactive media outreach.

Outcomes: Top-tier media hits included Bloomberg and Reuters, who both covered the report as the first publication to prove weather-based index insurance can work for smallholders. SciDev, Business Fights Poverty and Voice of America also covered the news.

The Montpellier Panel

Screen Shot 2016-08-02 at 11.32The Challenge: The Montpellier Panel seeks to influence European donors on effective ways to support poverty reduction in Africa through investment in sustainable agriculture. Its bi-annual reports provide evidence and analysis of key topics such as soil management, climate change and innovation. To reach beyond the scientific community, and demonstrate the value of investing in agriculture for wider development strategies.

Our Approach: We recommended partnering with key stakeholder the International Fund for Agricultural Development to host a launch event at the United Nations in Rome on World Soil Day. The report was released to journalists under embargo, and the expert authors were pitched as key commentators on the topic of Africa’s declining soil health, which we positioned an essential issue to be addressed during the International Year of Soils.

Outcomes: The report was covered by 30 media outlets, including four separate interviews with the BBC and an opinion article by Sir Gordon Conway on The Guardian’s Global Development site. Global outlets such as Reuters and Financial Times: This is Africa interviewed panel members, as well as national newspapers in Africa, such as South Africa’s Mail & Guardian.