The Challenge: Translating and disseminating world-class policy research is vital if it is to be understood and actionable by more general audiences. IFPRI’s aim is to sustainably reduce poverty and end hunger and malnutrition in developing countries.
Our Approach: Marchmont has worked with IFPRI on a variety of assignments including running the press office at their 2014 global “resilience” conference in Ethiopia and helping them launch their report “Food Security in a World of Natural Resource Scarcity” by creating an animated video and infographic alongside media outreach. We have also run various workshops for them including a “Communications 101” workshop and most recently a “Writing for the web” workshop for their in-house communications team in Washington DC.
Outcomes: In addition to consistently positive feedback from workshop participants, we also secured a number of top-tier media placements including the Wall Street Journal, The Telegraph, the Financial Times, SciDev.Net, and Reuters AlertNet.