The Challenge: For policymakers, supporting agricultural development can be daunting task– both in terms of what agriculture is expected to achieve for development and also the conditions under which it takes place.
Our Approach: The German Agency for International Cooperation (GIZ) tasked our team to help shape the content of a comprehensive guide for policymakers that they had written in partnership with the Overseas Development Institute. The report aimed to capture the policy areas where consensus exists as well as where debates and uncertainties still remain lies in which interventions work.
Outcomes: We worked with the report authors to craft new messages for the report; restructured and edited it; and then translated and designed it (view the full report here). We also produced an infographic (English and French versions) to help with the report’s later outreach both online and in workshops throughout Africa.
The Challenge: For every $1 invested in agricultural research, it is estimated that $9 worth of food in is produced in the developing countries where it is needed most. CGIAR Consortium is the largest publicly funded agricultural research partnership in the world, and its 15 centres manage over $1 billion of investment. It has been our task to communicate the mission and impact of CGIAR to the global media and important donors throughout the year, as well as at specific events such as Climate Week 2014.
Our Approach: We have been working with CGIAR to develop a number of products to demonstrate the global impact of their research work. This has involved creating an animated corporate video, an visual organogram explaining their network of research centres around the world, and positioning their CEO as a media spokesperson.
Outcomes: We have placed CGIAR’s work in a range of top tier media outlets such as the Guardian, BBC, National Geographic, Al Jazeera and the Financial Times. Our promotion of CGIAR Development Dialogues, the first event to showcase CGIAR’s solutions for solving hunger and poverty in New York during Climate Week in 2014 was attended by the New York Times and National Geographic.
The Challenge: Weather-based index insurance schemes have been piloted across the world, to gauge whether protecting poor farmers against climate risk is possible. No consensus on the factors of success had yet been drawn so the CGIAR Research Program on Climate Change, Agriculture and Food Security (CCAFS) wanted to explore this issue through a short report, which was launched at a high-level event in London.
Our Approach: We helped CCAFS to launch the report as well as producing an cartoon-style infographic that explained the basics of weather-based index insurance and key findings of the report. This was launched on social media during the London event, supported by proactive media outreach.