Tag Archives: communications

University of Cambridge Institute for Sustainability Leadership (CISL)

The Challenge: CISL had a groundbreaking report on its hands that outlined a practical pathway to building effective insurance schemes for those vulnerable to climate risk. The authors wanted to ensure it had a tangible policy impact – specifically at the Third Financing for Development Conference (FFD3) in Addis Ababa in July 2015.

Our Approach: We supported CISL in writing a policy brief that summarised the report’s key findings, which we recommended releasing at the International Insurance Summit in New York, which industry leaders and key UN decision makers would attend. We released the policy brief to journalists under an embargo that lifted during the report author’s presentation at the IIS.

Outcomes: Media coverage that hit during the week of the policy brief launch was read and commented on by influential leaders in the insurance industry, and an in-depth BBC article was read and praised by UN Secretary General Ban Ki Moon. Following media attention, Dr Ana Gonzalez Pelaez, co-author of report, was invited onto a high level panel at the FFD3 conference, to present her findings and recommendations. The full report went live in conjunction with her panel session and to date the report has been covered by The Guardian, Reuters, Inter Press Service, SciDev and Devex, in addition to the BBC.

The German Agency for International Cooperation (GIZ)

GIZ infographicThe Challenge: For policymakers, supporting agricultural development can be daunting task– both in terms of what agriculture is expected to achieve for development and also the conditions under which it takes place.

Our Approach: The German Agency for International Cooperation (GIZ) tasked our team to help shape the content of a comprehensive guide for policymakers that they had written in partnership with the Overseas Development Institute. The report aimed to capture the policy areas where consensus exists as well as where debates and uncertainties still remain lies in which interventions work.

Outcomes: We worked with the report authors to craft new messages for the report; restructured and edited it; and then translated and designed it (view the full report here). We also produced an infographic (English and French versions) to help with the report’s later outreach both online and in workshops throughout Africa.

The Montpellier Panel

Screen Shot 2016-08-02 at 11.32The Challenge: The Montpellier Panel seeks to influence European donors on effective ways to support poverty reduction in Africa through investment in sustainable agriculture. Its bi-annual reports provide evidence and analysis of key topics such as soil management, climate change and innovation. To reach beyond the scientific community, and demonstrate the value of investing in agriculture for wider development strategies.

Our Approach: We recommended partnering with key stakeholder the International Fund for Agricultural Development to host a launch event at the United Nations in Rome on World Soil Day. The report was released to journalists under embargo, and the expert authors were pitched as key commentators on the topic of Africa’s declining soil health, which we positioned an essential issue to be addressed during the International Year of Soils 2015.

Outcomes: The report was covered by 30 media outlets, including four separate interviews with the BBC and an opinion article by Sir Gordon Conway on The Guardian’s Global Development site. Global outlets such as Reuters and Financial Times: This is Africa interviewed panel members, as well as national newspapers in Africa, such as South Africa’s Mail & Guardian.