The Challenge: For policymakers, supporting agricultural development can be daunting task– both in terms of what agriculture is expected to achieve for development and also the conditions under which it takes place.
Our Approach: The German Agency for International Cooperation (GIZ) tasked our team to help shape the content of a comprehensive guide for policymakers that they had written in partnership with the Overseas Development Institute. The report aimed to capture the policy areas where consensus exists as well as where debates and uncertainties still remain lies in which interventions work.
Outcomes: We worked with the report authors to craft new messages for the report; restructured and edited it; and then translated and designed it (view the full report here). We also produced an infographic (English and French versions) to help with the report’s later outreach both online and in workshops throughout Africa.
The Challenge: As the world faces more complex and interconnected challenges, the global research agenda must become ‘fit for purpose’ to respond quickly and comprehensively.
Our Approach: Marchmont helped Future Earth to launch a series of its research reports including its “Global Carbon Budget” report and its “Strategic Research Agenda”, which outlines the need for a step-change in global research for sustainable development. We helped shape the reports’ scientific language and concepts into more media-facing messages and developed a rang of visuals to support online promotion. When pitching the media, we connected these agenda items to existing news events, such as the Ebola crisis and the UN climate talks.
Outcomes: The report received coverage from a range of top-tier media including the Guardian, BBC, Reuters, Huffington Post, Business Fights Poverty and Devex.
The Challenge: The Montpellier Panel seeks to influence European donors on effective ways to support poverty reduction in Africa through investment in sustainable agriculture. Its bi-annual reports provide evidence and analysis of key topics such as soil management, climate change and innovation. To reach beyond the scientific community, and demonstrate the value of investing in agriculture for wider development strategies.
Our Approach: We recommended partnering with key stakeholder the International Fund for Agricultural Development to host a launch event at the United Nations in Rome on World Soil Day. The report was released to journalists under embargo, and the expert authors were pitched as key commentators on the topic of Africa’s declining soil health, which we positioned an essential issue to be addressed during the International Year of Soils.
Outcomes: The report was covered by 30 media outlets, including four separate interviews with the BBC and an opinion article by Sir Gordon Conway on The Guardian’s Global Development site. Global outlets such as Reuters and Financial Times: This is Africa interviewed panel members, as well as national newspapers in Africa, such as South Africa’s Mail & Guardian.