The Challenge: As the world faces more complex and interconnected challenges, the global research agenda must become ‘fit for purpose’ to respond quickly and comprehensively.
Our Approach: Marchmont helped Future Earth to launch a series of its research reports including its “Global Carbon Budget” report and its “Strategic Research Agenda”, which outlines the need for a step-change in global research for sustainable development. We helped shape the reports’ scientific language and concepts into more media-facing messages and developed a rang of visuals to support online promotion. When pitching the media, we connected these agenda items to existing news events, such as the Ebola crisis and the UN climate talks.
Outcomes: The report received coverage from a range of top-tier media including the Guardian, BBC, Reuters, Huffington Post, Business Fights Poverty and Devex.