CGIAR
The Challenge: CGIAR is the largest publicly funded agricultural research network in the world. Over the past two decades, Marchmont has worked closely with CGIAR supporting key communications work. From advising past leadership and boards to driving campaigns, press outreach, field visits, and op-eds.
Our Approach: To advance this work, Marchmont has:
- Led media planning and outreach, aligning CGIAR’s work to the external news agenda – from climate change and migration to Covid-19.
- Accurately and sensitively translated relevant scientific topics into more media-facing pitches and commentary.
- Supported CGIAR around key events including Climate Week, the UN climate talks and the World Food Prize, as well as key launches of CGIAR initiatives such as their Crops to End Hunger initiative and their Covid-19 Hub.
- Organised and managed the COP28 virtual press office, amplifying key investment cases for agri-food systems transformation.
Outcomes:
- Marchmont’s media outreach has resulted in thousands of pieces of coverage across top-tier, national and specialist media all over the world.
- Marchmont has placed CGIAR’s work in outlets such as the Guardian, Telegraph, Independent, BBC, La Tribune, National Geographic, NPR, Reuters, ABC, Financial Times, Euractiv, Euronews, World Economic Forum, Eco-Business, Inter Press Service, Diplomatic Courier, The Conversation and AllAfrica.
- From executive advisory to media training, digital campaigns and more, Marchmont has also worked with over a dozen CGIAR centers. This includes the International Livestock Research Institute (ILRI), WorldFish and The Alliance of Bioversity International and the International Center for Tropical Agriculture (CIAT).
- Marchmont also produced an introductory video of CGIAR’s work: