The challenge: As an EU-funded institution supporting smallholder farmers in Africa, the Caribbean and the Pacific (ACP), CTA wanted to communicate its achievements as it prepared for its next multi-year planning cycle.
Our approach: Marchmont carried out an assessment of CTA’s initiatives, case studies and success stories before developing a year-long plan to showcase its work in its key regions. This involved a combination of monthly opinion pieces, regular media outreach campaigns and on-site media field visits in Africa and the Caribbean.
Outcomes: Within six months, Marchmont had secured around 150 pieces of coverage including articles from top tier publications such as Reuters, Agence France-Presse, Xinhua, France24, Mongabay, CNBC Africa and others. This included seven op-eds, authored by CTA staff or partners.