The challenge: The leaders of Sustainable Investment Management asked Marchmont to promote the launch of an innovative green bonds scheme to finance sustainable soy production in Brazil across the full spectrum of target audiences from green finance to trade, environment and agriculture. The initiative involved national and multilateral partners including the UK government, UN Environment and Climate Policy Lab.
Our approach: Marchmont developed media materials ahead of the launch event while also engaging with a top tier journalist over moderating a panel discussion at the session. Marchmont then leveraged the news context and agenda to pitch widely and successfully across target media.
Outcomes: The launch of the Responsible Commodities Facility was covered by the Financial Times and Xinhua news agency as well as specialist trade media such as Business Green and FeedNavigator. Marchmont also secured an FTfm reporter, Jennifer Thompson, to moderate the in-person panel.