The Challenge: Many of the solutions for global agriculture are well known and simply need to reach policymakers, donors and especially farmers. Other big questions require consensus to be built and evidence gathered. How can a science-based, farmer-centric approach to farming take root, providing trusted information and views in an engaging and shareable way?
Our Approach: Farming First is a global agricultural coalition with 180 supporter organisations and established in 2009. Marchmont provides the day-to-day support managing the coalition’s communications and outreach (e.g. website, blog, Twitter etc) as well as producing regular campaigns around key policy themes, from sustainable agriculture and climate change to women in agriculture and the sector’s key role in the post-2015 development agenda. Some examples include: interactive illustrated infographics, animated GIFs, case studies, newsletters, policy toolkits, motion graphic and reportage-style videos, brochures and flyers as well as regular media outreach to top-tier global media.
Outcomes: Farming First has become a leading voice in advocating agriculture’s role in sustainable development. Farming First has brokered partnerships with the United Nations, Chatham House, the International Food Policy Research Institute, the Economist and the World Food Prize among others. Its campaigns and content have received multiple awards including from the Gates Foundation and Digital Communication Awards.