The Challenge: Pulses (dried peas and beans, lentils or chickpeas) play an important role in many people’s diets and are very much a “future food” – high in protein and fibre, low in fat, affordable to purchase and nitrogen-fixing nitrogen for the soil. Building awareness and encouraging greater consumption of this “super food” can have tremendous impact for food security, nutrition and the environment.
Our Approach: With the United Nations designating 2016 the International Year of Pulses (IYP), Marchmont worked with the Global Pulse Confederation to create a global event kit to guide their national committees in hosting events. We also worked to promote their #LovePulses product showcase competition winners.
Outcomes: We created a series of ‘how to’ guides, event checklists and creative ideas, as well as designing templates for scientific conferences, policy events and consumer awareness activities. These have been distributed globally and will be used to maintain continuity across all IYP happenings throughout the year. We also designed a series of social media materials to promote the winners of their #LovePulses competition.